I got my start working with preschoolers at the Walker Art Center. Now I help people and brands craft their stories.

Between those bookends, I shaped content for digital projects in the museum space and got a Ph.D in art history. For four years, I led writing and strategy at Studio Rodrigo, working with mission-driven start-ups, non-profits, and big companies with important stories to tell.

Dream projects

Artist consultations
Working with writers, artists, and scholars to present their work online

Translating journalism to the web
Transforming impactful reporting into a digital experience

Historical interpretation online
Digital humanities, archival materials, online exhibits, and more

Specialties

Unique brand voice and tone
Articulating and developing brands that don’t sound like everyone else

Complex content strategy
Helping organizations convey rich information with clarity and ease

Content design triage
Jumping into Figma or zooming out to refine the big picture

Messaging glow-up
Tried to use AI but disappointed with the results? I can help.

Research-storming
Research and brainstorming for concept development, naming, and more

Select clients and projects

Waymark Care
The Felony Murder Reporting Project
National Trust for Local News
Sika Health
JetBlue
Google
KimlyParc
Elektra Health
Amp Club
Comcast
IssueVoter
Studio of Cai-Guo Qiang
Columbia University
Thomas Jefferson’s Monticello
The Smithsonian Institution
The Minnesota Center for History

Get in touch

Request my portfolio: emogene.cataldo [at] gmail.com
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