I got my start working with preschoolers at the Walker Art Center. Now, I help people and brands craft their stories.

Between those bookends, I shaped content for digital projects in the museum space and got a Ph.D in art history. For four years, I led writing and strategy at Studio Rodrigo. These days, I work with my husband & business partner Kai Cataldo on collaborative digital projects, focusing on artists, academics, and mission-driven organizations.

Dream projects

Artist consultations
Working with writers, artists, and scholars to present their work online

Big ideas for everyday people
Turning rigorous research into messages that cut through the noise

Elevating journalism on the web
Transforming impactful reporting into a digital experience

Historical interpretation online
Digital humanities, archival materials, online exhibits, and more

Specialties

Unique brand voice and tone
Articulating and developing brands that don’t sound like everyone else

Complex content strategy
Helping individuals and organizations convey rich information with clarity and ease

Content design triage
Jumping into Figma or zooming out to refine the big picture

Messaging glow-up
Revamping copy to reflect new directions, changes, and growth

Research-storming
Research and brainstorming for concept development, naming, and more

Select clients and projects

Waymark Care
The Felony Murder Reporting Project
National Trust for Local News
Sika Health
JetBlue
Google
KimlyParc
Elektra Health
Amp Club
Comcast Xfinity
IssueVoter
DemocracyLab
Studio of Cai-Guo Qiang
Columbia University
Thomas Jefferson’s Monticello
The Smithsonian Institution
The Minnesota Center for History

Statement on AI

AI doesn’t play a large role in my writing, research, or content design work. I limit my usage of AI not only because of its environmental impacts, but also because it slows down my own creative process. MLMs and generative AI aren’t great at creating language that resonates with the specific and complicated audiences I write for. I continue to monitor and learn about how new technologies can be used responsibly in the face of growing need, inequality, and environmental crises.

Get in touch

Request portfolio samples: emogene [at] gmail.com
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